Projects

I design systems where humans and technology amplify each other's capabilities.

My perspective was shaped by the DIY punk community, where I learned to question assumptions and build solutions with limited resources. This outsider approach has proven surprisingly valuable when working with organizations like Google, where I applied participatory design methods to projects, and at Dyson, where my user-centered approach to physical interfaces resulted in patented designs that simplified complex interactions.

I've learnt that technical and human considerations are inseparable. To design innovations that create value we need to consider the interfaces people touch, the algorithms that power them, and crucially, the organizational processes that determine whether technology enhances or diminishes human potential.

These are the projects from the first 20 years of my career. I'm just getting started!

YearProjectOrganisationNotes
2025OnlyPuppiesHearing DogsExploring different revenue generating subscription services
2025AI PlaybookMake Sense Of ItA no-hype guide to augmenting, integrating or outsourcing AI
2025AI FundamentalsFroglife
2025LLM LooperMake Sense Of ItLoop through your files using large language models
2025MirrorOfficeMirrorOfficeAgent-based AI system using memory and synthetic personalities
2024AI FundamentalsOur Future
2024Ask' UpshotUpshotExploring different ways users may be able to access complicated data
2024Elevate AI supportCancer Research UK
2024Write like Fred DurstPersonal projectDumb web-app to write like it's 1999 again and you want to break stuff
2024AI Changes and strategyBreast Cancer NowAI strategy implementation with staff and beneficiaries
2024Torchbox site prototypesTorchboxExploring different brand and tone of voice for change to agency structure
2024Global fundraising explorationOxfamGlobal fundraising innovation work
2024AI strategyCALP Networkinnovation and design research for AI guidelines
2024Sight-loss toolRNIBPrototyping new digital service
2024Ish-Osh content appIsh-OshContent calendar dedicated to LinkedIn
2023Cancer AcademyGuys + St ThomasPrototypes exploring IxD of integrating AI into a learning platform
2023AI strategy supportCancer Research UKStrategy team support
2023Upstrm experiment platformUpstrmAn experiment + validation platform built on Firebase, NextJS and TipTap (y.js)
2023AI trainingArtFundprompt principles for comms team
2023Choose Shapes (large)Personal projectGenerative SVG AI art generation
2023Choose Shapes (oblique)Personal projectNon-generative AI art generation
2023AI InspirationGOSHInspiration for where a marketing team could push with AI
2023ChatRNIBRNIBGenerative AI tool for helpline team
2023AI introductionMindAI innovation landscape work
2023Torchbox transcriberTorchboxWhisper web-app with ffmpeg to let team transcribe audio + video
2023Redact / ReducePersonal projectDesign exploration for using fewer tokens in AI systems
2023Ready, Set, AIPersonal projectAI benchmarking tool using Mario
2023AI + Innovation siteTorchboxExploring what AI for good would look like
2022One Million BuildsingPersonal projectGenerative image creator using deterministic images
2022AI Prompt PrinciplesPersonal projectguide to get the most out of gen AI
2022Wagtail CloudWagtailinnovation accounting for spinout
2022RunQuestByrdPivot to app based around DIY aesthetics
2022Byrd (public release)ByrdFounder AI startup trying to change health and fitness
2021ByrdshireByrdImage and video generation engine creating ~2 million different visuals
2021WyngByrdAI app to make it easier to find people to run with in your area
2021Byrd (fundraising)ByrdBrand and video work to support fundraising
2020Byrd (beta)ByrdBeta release of AI app supporting runners with health and fitness
2020Dyson V12DysonBehaviours support.
2019Dyson ZoneDysonUser interactions and design research
2019Dyson Cool + PurifyDysonBehaviours for screen. AI exploration. Patent.
2018Dyson Vis Nav robotDysonDesign management support, prototyping. AI / ML exploration.
2018Dyson CorralleDysonDesign management support, prototyping
2017Dyson V11DysonBehaviours for screen. Patent.
2017Wagtail BakeryWagtailCreated demo site used by open-source Django project
2017Hope WhaleNatural History MuseumDesign direction / content design for app
2017Conversational UI experimentsAKQA LeapStarting to understand how to design experiences for conversation
2017Google LearningGoogle
2016Google PrivacyGooglemarketing website delivery including privacy.google.com
2016Tate visitor appTatedesign research and delivery
2016Wagtail ClearstreamWagtailredesign of CMS content interface
2016re:workGoogle
2016AdWords supportGoogle
2016WRDS Classroom Tools design sprintsWharton Business SchoolDiscovery and design exploration for a financial platform
2016Teaching Integrity in Empirical ResearchHaverford CollegeEducational research project
2015Pedsnet websitePhiladelphia Children's HospitalDesign/delivery pediatric learning health system
2015Independent Age websiteIndependent AgeDelivery of charity website
2015Blood Cancer ConnectBlood Cancer UKInnovation design for new digital service
2015Needle & InkContornoPrototypes + design research for tattoo booking service
2015MappITMappITInnovation + design support for blood donation startup working between UK and Bangladesh
2014Risks + Hazards appUNInteraction design for UNISDR's app
2014Community for young people with cancerYoung Lives vs Cancernew digital service innovation for young people with cancer
2014Shell campaign visualsGreenpeacePied Piper Shell campaign design support
2014Influx PressInflux Pressillustration support
20142015 predictionsNestaInnovation + illustration support for 2015 trends
2014Arming All SidesArming All SidesEngagement website design and build
2014Stir to ActionStir to ActionDesign and illustration support
2014Made in ShoreditchMade in ShoreditchT-shirt designs
2013Wall Street JournalWall Street Journalillustrations for their wine column till 2015
2013BBC Media ActionBBC Media ActionDesign support
2013ioPixel basketioPixelInteraction design for game
2013Coke Zero Paris launch campaignCoca-Colaartworking and campaign prototyping for Coke Zero
2013IKM4DRRUNDesign support for UN conference
2013Sounds from the ParkSounds from the Parkexhibition design, website + publication
2013FiabilisFiabilisInteraction and brand design for French startup verifying identity
2013Red PepperRed PepperOngoing illustrations, one of which won an Association Of Illustrators award
2013Tree PartyThreadlessillustrations
2013PreventionWebUNinteraction design
2012Various projectsCorporate Watchillustrations
2012World Conference on Disaster ReductionUNInteraction design support for UN conference
2012On the RecordOn the Recordoral history website
2012World War 3 IllustratedWorld War 3 Illustratedcomic
2011Big SocietyUniteillustration campaign
2011McKinsey's Black BoxGreenpeacedesign support for campaign
2011All Together NowPanosdesign production
2011The 99%Occupy Wall Streetillustration
2011LZS 2011London Zine SymposiumLast year of the London Zine Symposium
2010Zines On Toast US tourLast HoursA very weird tour of the USA
2010Year of the MonkeyPersonal projectGraphic novel based on comix written 2007 - 2009
2010Panos website rebuildPanosInteraction and research for website redesign
2009Southern VoicesInternews/IIEDWebsite for souther journalists attending COP15 in Copenhagen
2009Excessive ForceLast HoursComix anthology
2009AlphphabetLast HoursSmall comic about London
2009Panos London news micrositePanos LondonMaking it easier to get to the daily communication for development news
2009Last Hours rebuildLast HoursMaking the website not completely mad
2008Young Artists 2008The Mall GalleriesPart of an exhibition that I have very little memory of
2008Artist In ResidenceCentral St MartinsInvited back by the print department to work on printmaking projects
2008Graduated MA 🎉Central St MartinsGraduation show at The Mall Galleries
2008LadyFest London 2008LadyFestDesign support for feminist festival
2008Last Hours #17Last HoursLast print edition of LH
2007DissertationCentral St MartinsAbout french BD and L'Association
2006Started MACentral St MartinsCommunication Design
2006Last Hours #10Last HoursMove to perfect bound printing and higher production values
2005LZS 2005London Zine SymposiumFirst edition of annual symposium for zines on Gower Street, London
2005Print publicationsContact A FamilyPutting words onto paper and generally trying to pretend to be an adult
2005Graduated BAKings College, LondonI could have told you a lot about the Russian revolution around this time
2004All Ages RecordsAll Ages RecordsSelling records behind a counter
2004Household Name RecordsHousehold Name RecordsPutting records into envelopes
2003Last Hours #1Last HoursFirst issue of punk + culture magazine published