Hi, I’m Edd Baldry.

I design systems where humans and technology amplify each other’s capabilities.

My thinking was shaped by the DIY punk scene, a world that taught me to build what’s needed, question assumptions, and work with what you’ve got. I bring that mindset into collaboration with organizations like Google, Dyson, and Cancer Research UK, combining participatory design with technical insight to create work that’s innovative, grounded, and human.