Hi, I’m Edd Baldry.

I design systems where humans and technology amplify each other’s capabilities.

My thinking was shaped by the DIY punk scene, a world that taught me to build what’s needed, question assumptions, and work with what you’ve got. I bring that mindset into collaboration with organizations like Google, Dyson, and Cancer Research UK, combining participatory design with technical insight to create work that’s innovative, grounded, and human.

I'm cofounder of Make Sense Of It, a design and innovation agency